Leads keep you alive
When I first started, I thought business growth was about working harder.
Make more calls. Push longer hours. Hustle harder than the next guy.
And yeah, I survived that way. But it was like running on a treadmill at full sprint exhausting and going nowhere.
Then one deal would come in.
A referral.
A random ad that hit.
And suddenly it felt like we had momentum.
But just as fast as it came, it was gone. Back to square one. Back to wondering where the next lead would come from.
That’s when it hit me:
I wasn’t running a business. I was gambling.
Everything changed when I stopped relying on luck and started building a lead gen system.
That’s how I scaled an agency past $100K a month.
That’s how I grew a real estate business that closed millions in deals.
That’s how I helped other owners from cleaning companies to consultants finally break free from the chaos of “feast or famine.”
It wasn’t magic.
It wasn’t luck.
It was lead gen done right, done repeatably, done relentlessly.
That’s why I built The Lead Gen Playbook on Skool.
It’s where I’m sharing the exact systems that took me from scrambling for scraps to having more opportunities than I could handle.
It’s where business owners learn how to take control of growth, instead of letting growth control them.
And it’s where you stop gambling… and start scaling.
Right now, there’s founder pricing for people who jump in early.
It won’t stay this way forever.
Here’s the choice:
Keep rolling the dice.
Or finally build a machine that prints opportunity on demand.
The first path burns you out.
The second path sets you free.
See you next Tuesday,
— John
Bravo Company Digital