The Weekly Ketchup

Principle of the Week: Consistency Wins

Dear Business Owner (and John, because I need to hear this too)…

As much as we want the big win the viral post, the million-dollar client, the one domino that knocks all the others down the truth is, growth comes from stacking boring, repeatable wins. Day after day.

I hate that. Personally, I like to sprint or sit still. I am either fast or not moving at all. The idea of pacing myself in business (or life) is not something that comes naturally. But the bottom line is, that is how you win.

Entrepreneurs get pulled into the game because we are bold, a little crazy. That spark gets you in. But what helps you stay in what helps you win is consistency. I have to retrain myself on this constantly. You probably do too.

Trick of the Week: The Once-a-Month Drip

I cannot tell you how many business owners fall into one of two camps:

1. No follow-up. Leads go cold and that is that.

2. Follow-up so complicated NASA would be impressed.

Here is what I have done across multiple businesses, in multiple niches, and it works:

Hit every lead in your CRM once a month. That is it.

Share one piece of value, and ask one question like a pitch.

Example:

• Commercial cleaning: “Hey, love bug season’s coming. We are running 10% off all pressure washing this month. Want me to save you a spot?”

• Christmas lights: “We just got a shipment of the hard-to-find white lights. Still have five spots open for installs next week. Want one?”

Do not overthink it. You are not trying to craft a masterpiece. You are just trying to be there at the right time.

Tool of the Week: Beehiiv

Not that long ago, building a newsletter was painful. (If you have ever wrestled with MailChimp, you know what I mean.)

Now? Beehiiv makes it simple. Clean design, easy to use, and made for people who just want to get their message out without fighting the software.

That is what we run this newsletter on. Highly recommend it.

John’s Corner

As if running businesses is not enough punishment, I also coach 13- and 14-year-old boys in tackle football. Between the parents, refs, coaches, players… it is chaos. It is brutal. It is also the most rewarding thing I have done outside of family.

We are sitting at 2–1. The boys are getting better every week. And for all the headaches, I love it. Football season is back, and I would not trade it.

Bravo Play of the Week

If you like what you are reading, here is the leverage play we run at Bravo: offshore staffing.

Our clients scale faster because they stop drowning in admin and prospecting and finally get to spend their time selling, leading, and growing.

That is the real win.

See you next Tuesday,

— John

Bravo Company Digital