The Weekly Ketchup

Principle of the Week: Trust Is Built Face-to-Face

Trust grows when people can see the whites of your eyes.

There’s science behind it humans are wired to connect when we can see someone up close. That’s why video is non-negotiable if you want to grow online.

Get close to the camera. Speak like you are talking to one person. You do not need a production team. You just need to start.

Trick of the Week: FAQs = Free Content

Not sure what to post? Start with the questions you answer every week.

Clients and prospects are already feeding you content ideas. Turn those into short, simple videos:

1. Answer the question.

2. Explain why it matters.

3. Invite them to connect with you.

Post one a day. Consistency will grow your business faster than waiting for the “perfect” content strategy.

Tool of the Week: A Phone and a Car

Forget lights. Forget mics. Forget setups.

Some of my best videos are filmed in the car phone on the dash, hit record, and talk. No script. No polish. Just real thoughts in real time.

And those clips? They usually outperform the fancy ones.

John’s Corner

My 13U football team is on a tear this fall. The boys are competing hard, learning fast, and I could not be more proud.

I share clips, lessons, and sideline energy over on Instagram. Same message as in business: reps, discipline, and consistency always win.

Bravo Play of the Week

This week’s win: an HVAC company that started with us just looking for an executive assistant.
Fast-forward a year, and they now have 10 full-time hires through Bravo:

• Billing

• Accounts Payable

• Dispatcher

• Customer Service Reps

They’ve built out a real back office all offshore, all consistent and they’re saving six figures a year in payroll while growing faster than ever.
Sometimes all it takes is that first hire to unlock scale.

See you next Tuesday,

— John

Bravo Company Digital