Principle of the Week: More Sales Calls, More Money
This is as simple as it gets: the more sales calls you have, the more money you make.
Too many business owners get lost in branding, operations, and systems, while ignoring the single lever that solves almost everything conversations with buyers.
Want to fix cash flow? Want to scale? Want to solve 99% of your problems?
Book more calls. Then book some more.
Trick of the Week: Just Say You Use AI
Here’s a cheat code: start weaving AI into your pitch.
In cleaning: “We use AI to optimize our cleaning schedule.”
In bookkeeping: “We use AI to double-check every transaction.”
In staffing: “We use AI to find the perfect candidate match.”
Most AI today is marketing hype anyway, so use it in your marketing too. It signals you’re current and forward-thinking.
Tool of the Week: TikTok Script Mining
Yes, I watch TikTok. It’s addictive and probably frying my brain… but it’s also a gold mine for content ideas. Here’s how I use it:
Find a video with a great hook
Drop the link into script.tokaudit.io
Paste the script into ChatGPT and say: “Keep the hook, rewrite it in my voice, and make it work for my niche.”
Instant, proven content ideas ready to post.
John’s Corner
We’ve had the Blackstone for about six months now, and for a family of six it’s been a game-changer.
Here are my three go-to meals:
Breakfast: pancakes, eggs, bacon all at once
Philly cheesesteaks: fast, easy, better than takeout
Smash burgers: thin, crispy, perfect every time
If you’ve got a Blackstone, I want to know what you’re cooking. Hit reply and tell me your favorites I’m always looking for new ideas.
See you next Tuesday,
— John
Bravo Company Digital